Through consumer insights and competitive analysis, this strategic project for Colgate-Palmolive targeted Gen Z, resulting in tangible concepts and defined opportunity areas. The outcomes provide market-ready solutions to engage and capture the preferences of this influential consumer segment.

HelloVegan, a meal subscription app designed by HelloFresh, offers users a convenient and personalized way to enjoy plant-based meals. With its intuitive interface and wide selection of recipes, HelloVegan makes it easy for anyone to incorporate more vegan options into their diet.

Defining and delivering the future of coffee mixes by developing scenarios and strategic opportunity areas, using trend fore-sighting as a practice.

In a world where digital privacy is an optimistic dream, Consent Tracker is a platform that aims to put control back in the hands of users in an easy, fuss-free manner.

Singtel TV celebrates SpongeBob’s 20th anniversary by launching an interactive game activation, powered by Kinect.

When creating Ayana’s new website, the foremost consideration was to accurately portray the property’s unique integrated resort offering.

Next Hotels operate and manage almost 40 properties under 6 brands across Australia and Southeast Asia. The challenge was to create an online design and content architecture that was both robust enough.

Strong Flour is a new casual restaurant that specialises in handmade pasta, prepared fresh daily. The brand needed an identity system that would reflect their personality of honest, good food.

Localize an emotional connection with women in Singapore about loving themselves for who they are, as a truth they can live with, by aligning with Lancome’s Advanced Genifique global campaign, “Love Your Age”.

It is the season of merrymaking and giving, and also the season for Singtel to give back to their consumers. Develop an overarching concept to carry all of Singtel’s messaging comms this festive period.  

With the launch of the top Malay entertainment channels,  Singtel TV wants to encourage new sign-ups this Hari Raya, by highlighting their wide variety and selection of channels. 

For the period of Deepavali, Singtel TV needed a festive key visual to hold their promotional material while celebrating the beautiful festival of lights. 

The Manchester City Council was facing a huge problem with litter. Honing in on a singular, behavioural problem: cigarette litter.

8 Folds of Happiness is a multi-sensory exhibition that reflects how values lead to happiness in Japan.

A collection of various packaging projects as well as digital prototypes I designed over the years.